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Five Tips for Turning Customers Into Regulars

Five Tips For Turning Customers Into Regulars

Customer retention is one of the most important aspects of running a business. No matter what type of business you run, you will have your share of drop-in customers. Those are people who just come in once to buy your products or services. Your goal will be to change as many drop-in customers as you possibly can to regular customers that visit your establishment all the time. The following are some tips on how you can achieve that goal:

1. Give Them 11-Star Customer Service

Harvard Business conducted a study that said that businesses lose half their customers every five years. The U.S. Chamber of Commerce and the U.S. Small Business Administration reported that 68 percent of customers leave because of poor customer service. That is at least three times more than all the other reasons customers leave like relocation, better deals and poor products. If you want to retain old customers and convert new customers to your business, then you have to give them 11-star customer service. Eleven-star customer service does not just meet their needs; it exceeds all of their expectation. Your business should provide over-the-top customer service in the areas of:

  • Greeting or answering phones
  • Demeanor
  • Dispute resolution
  • Question answering
  • Flexibility
  • Availability
  • Genuine interest
  • Efforts
  • Compassion
  • Product knowledge
  • Transparency

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Posted by Logital Media  |  0 Comment  |  in All

Local SEO Tips for Small Businesses

The folks over at Small Business Trends always have some great local digital marketing tips to share.

Today’s post has to do with local SEO efforts. If you’re interested in optimizing your own business site, it’s worth the read, but it’s just the tip of the iceberg. SEO is an ongoing effort – one that is difficult for most local business owners to accomplish on their own. Feel free to contact us with any questions, or comment below.

Effective Local SEO Tips To Implement

Do the Keyword Research

I know, you are probably tired of hearing about keyword research, but it’s crucial. But I will give you this – I’m not just going to talk about keyword research – I am going to show you how to perform it. First thing first, go to the AdWords tool and set up a campaign, if you need to. Once this is accomplished, use the keyword tool and put in your current website. From there, it should pull up for you a list of tons of keywords that you are likely associated with. From there, delete all of the “Ad Groups” (left-hand column), which do not relate to you. From there, you should have 5-15 groups of keyword phrase that you can rank for. You then want to highlight the different groups and make sure that you have a different page optimized for each group of phrases.

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Posted by Logital Media  |  0 Comment  |  in All, SEO/Organic, Websites