Mobile

Your Website, and the Zombie Apocalypse

The Zombie Mobile Apocalypse is coming, will your website survive?

zombie cellphone Happy April Fools Day! And this is  no joke…

In case you haven’t heard, the “mobile apocalypse” arrives on April 21. This marks one of the most important updates to Google’s search algorithm, one that’s expected to impact millions of businesses; in Westchester County and beyond. Mobile-optimized websites will now be given preferred rank, and visibility. And, as Google goes – Yahoo/Bing typically follow.

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Posted by Logital Media  |  0 Comment  |  in All, Local Listings/Maps, Mobile, SEO/Organic, Websites

Local-Mobile Searches Surpass Desktop Searches – A brief history of “local search”

Twenty years ago if you opened a local business – advertising was a simple. Get your phone line turned-on, meet with a Yellow Pages Sales Rep. and you were soon enjoying a steady flow of new local customers!

Fast-forward to 2015: technological advancements, product innovation and market fragmentation have made “local-search” marketing more challenging. Mobile (smartphone) local searches have now surpassed desktop searches.

In addition to traditional media, business owners now need to connect with their communities through a variety of digital media – including social media, review sites, search engines, directories, local listings, display ads, email, mobile, and content marketing.

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Posted by Logital Media  |  1 Comment  |  in All, Display, Local Listings/Maps, Logital Media, Mobile, PPC/Paid Search, SEO/Organic, Social Media, Video, Websites