SEO/Organic

Local SEO Tips for Small Businesses

The folks over at Small Business Trends always have some great local digital marketing tips to share.

Today’s post has to do with local SEO efforts. If you’re interested in optimizing your own business site, it’s worth the read, but it’s just the tip of the iceberg. SEO is an ongoing effort – one that is difficult for most local business owners to accomplish on their own. Feel free to contact us with any questions, or comment below.

Effective Local SEO Tips To Implement

Do the Keyword Research

I know, you are probably tired of hearing about keyword research, but it’s crucial. But I will give you this – I’m not just going to talk about keyword research – I am going to show you how to perform it. First thing first, go to the AdWords tool and set up a campaign, if you need to. Once this is accomplished, use the keyword tool and put in your current website. From there, it should pull up for you a list of tons of keywords that you are likely associated with. From there, delete all of the “Ad Groups” (left-hand column), which do not relate to you. From there, you should have 5-15 groups of keyword phrase that you can rank for. You then want to highlight the different groups and make sure that you have a different page optimized for each group of phrases.

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Posted by Logital Media  |  0 Comment  |  in All, SEO/Organic, Websites

Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide

Is your business moving to a new location? If so, check out columnist Joy Hawkins’ guide to ensuring a smooth transition in Google.

Courtesy of Search Engine Land

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In the Local SEO world, we cringe every time a business owner tells us they want to relocate their office. There is a lot that could go wrong when a business moves, but Google is slowly getting better at solidifying the process.

Here is a step-by-step guide to what you should do if your company is relocating.

Posted by Logital Media  |  0 Comment  |  in All, Local Listings/Maps, SEO/Organic