Start Getting More Online Reviews –
Some fantastic tips from our friends at LocalVox…
As more and more consumers research products and services on the Internet before buying, it’s only natural that they would look for reviews in the same place. Consequently, traditional in-person word-of-mouth reviews are evolving into online reviews.
While some small businesses would much prefer word-of-mouth reviews over online reviews, I actually think that online reviews are far superior to their word-of mouth counterparts. Why? Online reviews give local business owners the opportunity to learn from and respond to both positive and negative reviews — something you can’t do with word-of-mouth marketing, simply because you don’t know who it is coming from.