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Local-Mobile Searches Surpass Desktop Searches – A brief history of “local search”

Twenty years ago if you opened a local business – advertising was a simple. Get your phone line turned-on, meet with a Yellow Pages Sales Rep. and you were soon enjoying a steady flow of new local customers!

Fast-forward to 2015: technological advancements, product innovation and market fragmentation have made “local-search” marketing more challenging. Mobile (smartphone) local searches have now surpassed desktop searches.

In addition to traditional media, business owners now need to connect with their communities through a variety of digital media – including social media, review sites, search engines, directories, local listings, display ads, email, mobile, and content marketing.

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Posted by Logital Media  |  1 Comment  |  in All, Display, Local Listings/Maps, Logital Media, Mobile, PPC/Paid Search, SEO/Organic, Social Media, Video, Websites

A Cheat Sheet to Social Media for Your Local Business

If the idea of maintaining multiple social profiles in addition to running a business makes you think: As if, then you’ll appreciate the advice we’re about to offer. –> Don’t do it all.

That’s right. Feel the freedom. Rejoice. And don’t even consider tackling more social mediums than you can handle.

Instead, choose, say two or three (the number is up to you), do them well and ignore the rest. After all, you’re a small business owner, and there’s only so many hours in the day.

So how do you choose? Well, we’ve created this nifty chart of the big players. Think of your audience and your goals for social media and determine which platforms best suit you and your business.

Social-Media-Matrix

Courtesy of DEX Media

Posted by Logital Media  |  0 Comment  |  in All, Social Media, Video