The folks over at Small Business Trends always have some great local digital marketing tips to share.
Today’s post has to do with local SEO efforts. If you’re interested in optimizing your own business site, it’s worth the read, but it’s just the tip of the iceberg. SEO is an ongoing effort – one that is difficult for most local business owners to accomplish on their own. Feel free to contact us with any questions, or comment below.
Effective Local SEO Tips To Implement
Do the Keyword Research
I know, you are probably tired of hearing about keyword research, but it’s crucial. But I will give you this – I’m not just going to talk about keyword research – I am going to show you how to perform it. First thing first, go to the AdWords tool and set up a campaign, if you need to. Once this is accomplished, use the keyword tool and put in your current website. From there, it should pull up for you a list of tons of keywords that you are likely associated with. From there, delete all of the “Ad Groups” (left-hand column), which do not relate to you. From there, you should have 5-15 groups of keyword phrase that you can rank for. You then want to highlight the different groups and make sure that you have a different page optimized for each group of phrases.